🧠What is Fractional Marketing?

Think of a fractional marketer like a part-time marketing genius for hire. Small to mid-sized B2B companies can't afford a full-time Chief Marketing Officer (CMO), but they still need high-level strategy and execution. That’s where I come in. I offer my time, expertise, and systems on a “fraction” of the schedule and cost of a full-timer.

I can be your secret weapon—without you having to hire a whole marketing team.

15+

10+

More than 10 years of working at manufacturing companies

Years in B2B marketing for manufacturing, supply chain, SaaS, hardware

Fractional vs. Freelance Marketers

Fractional marketers typically commit to regular, ongoing hours (e.g., 10-20 hours/week) and integrate with the company's team, often in leadership roles.

Freelancers work on a project-by-project basis. They typically work independently and without long-term commitment. They usually focus on specific tasks or campaigns.

four brown wooden sticks on pink surface

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Benefits for Manufacturing Companies

Fractional marketing services refer to a model where companies, typically small to mid-sized businesses, engage experienced marketing professionals a part-time or project-based basis rather than hiring full-time employees. This approach is particularly beneficial for manufacturing companies for several reasons:

Cost-Effectiveness - Fractional marketing services offer top-tier marketing expertise at a fraction of the cost of hiring a full-time Chief Marketing Officer (CMO) or an entire marketing team. This allows manufacturers to allocate their marketing budget more effectively and invest in high-impact activities.

Flexibility and Scalability - Marketing needs in manufacturing can fluctuate. Fractional marketing allows companies to adjust the level of support based on their current needs, whether it's for a specific project, a few hours a week, or a temporary leadership role. This adaptability is valuable for businesses experiencing fluctuating demands or aiming to scale efficiently.

Access to Specialized Expertise - Manufacturing marketing presents unique challenges, including lengthy sales cycles, complex buyer journeys, and the need to communicate effectively with highly technical audiences like engineers and procurement teams. Fractional marketing specialists can bring targeted expertise in areas like SEO, content creation, branding, and digital marketing, tailored to the specific demands of the manufacturing sector.