Hi, I'm Rich, a real person.
I help companies achieve growth by developing go-to-market strategies, shaping compelling brand identities, mentoring employees, creating efficiency with AI-enabled tools, and collaborating closely with sales and product teams.
With over 15 years of leadership and B2B experience, I bring a unique blend of creativity, strategic insight, and operational excellence to every organization.
Let's discuss your current marketing and sales challenges and tap into my deep knowledge in business-to-business marketing solutions.
My Work and Results
Thank you for exploring impactful campaigns and projects from my career. Come back frequently as I am actively updating my portfolio.
New SaaS Launch Fuels $3M Pipeline
Launched a targeted ABM campaign for a new SaaS product, generating 15 new logos and $3M in pipeline in just six months.
Global & Regional Strategy for Enterprise SaaS Growth
At Intergraph PP&M, I led both global and regional marketing efforts across a 30+ product enterprise software portfolio.
From building digital infrastructure and creative operations to executing regional demand generation and large-scale events, I helped transform a traditional organization into a modern, content-driven marketing engine.
This included launching a new global user community, producing over 20 customer reference videos, a quarterly print-and-digital magazine and growing our LinkedIn followers audience by more than 300%.
Gathered 125 sales-qualified leads
and $6M in pipeline from a rebrand, product launch, and major SAP event—
in 11 weeks.
Mobile App Launch Drives $6M Pipeline
COMING SOON: Real-Time Crisis Communication Following the Deepwater Horizon Tragedy
